Realistically you need eight to ten hours a week to make proper progress, and most people find them in evenings and early mornings. The point is that it's front-loaded. Sourcing, building and launching take real graft, but the model itself doesn't demand your physical presence the way your current business does, so the hours drop rather than climb as it grows. If you genuinely can't find those hours right now, we'd rather you waited than started badly.

On top of the programme you need money for samples, your first stock order and enough ad budget to test properly. Compared to what you've already spent on premises, equipment and staff, it's small. Compared to a side hustle, it isn't nothing. We'll go through the real numbers for your category on the call before you commit to anything, and if the maths doesn't work for where you are right now, we'll say so.

Less than you think. The tactical side, stores, ads, email, product listings, is learnable in weeks and we walk you through all of it. What takes years is knowing how a business actually works. Reading a P&L, understanding margin, managing people, negotiating with suppliers, holding your nerve when a month goes badly. You've done all of that under real pressure. Most people who fail at ecommerce don't fail at ecommerce, they fail at business, and that's the part you've already proved.

No. Plenty of people come in with nothing but a decision to do something, and choosing the right category is one of the first things we work on together. If you do already have an idea, bring it and we'll pressure test whether the margins can carry paid traffic before you spend anything on it. Getting this wrong is the most expensive mistake in ecommerce, so it's worth the time up front.

It depends almost entirely on your route. Sourcing an existing product is quicker than developing your own, where sampling alone can take a couple of months and often needs a second round. Anyone promising you revenue by a fixed date is guessing. What we can tell you on the call is a realistic timeline for the specific route you're taking, so you know what you're signing up to before you sign up to it.

No, and we'd usually tell you not to. Your current business is what funds this one and takes the pressure off needing it to work by next month. Most people build alongside what they've got, and decide later whether they want to step back from it, sell it, or keep both running. That decision is a long way down the road and it's yours.

We build the store, structure the offer and pricing, set up the email and retention side, and work with you on acquisition, with a private channel where you've got me and the team directly. What stays with you is the decisions, the supplier relationships and the daily graft. If you're developing your own product, sampling, labelling and compliance sit with your manufacturer, and our job is making sure you demand the right things from them rather than getting stitched up. It's your brand, and it should be.

Fair question, and you shouldn't take anyone's word for it. The difference worth checking is that this isn't a business built on teaching. I run a car care brand doing real volume, and everything we teach is what we run there first. Ask on the call for specific numbers, ask to speak to people who've been through it, and ask what didn't work. Anyone who can't answer all three isn't worth your money.